Food marketing nowadays is very simple because of the growing number of customers.  You just need to come up a unique idea for you to attract the interest of people. Many restaurants and food places are using different strategies to convince the demanding market: buffets, promos, loyalty programs, and others.

The BRGR Project found a way to attract people to try their food offerings and visit their place. Their main concept is that you will be going to customize your burger from your own choice of bun, beef patty, toppings, and cheese.

One rainy Sunday afternoon, I invited my workmates Mei and Valent to try the burger joint on their branch at Jupiter St., Makati City. The place had customers on a number of tables when we got there. It’s not so spacious but can accommodate at most 40 people.

A crew handed us a form for the project will be doing, customizing our burgers I mean. The form contains a checklist for your choice of beef patty (Angus beef, regular beef, chori, chicken, tofu), bun (sesame, potato, oatmeal, brioche), cheese (bleu, garlic cream cheese, mozzarella, gruyere, cheese sauce, cheddar), premium toppings (bacon, chili con carne, caramelized onions, Canadian bacon, pepperoni, onion rings, sautéed mixed mushrooms, fried Portobello), and basic toppings (mango salsa, pineapple slices, jalapeno peppers, sliced red onions, sliced white onions, egg, sun dried tomatoes).

You can also choose your desired sauce (wasabi mayonnaise, BBQ sauce, teriyaki, marinara, honey mustard, Buffalo wings sauce, special BRGR sauce, steak sauce) that comes along with free lettuce, tomato, and pickles. You can check out the prices of the elements of the burger on the image above. After we picked our choices, we returned the forms to the crew for them to prepare our customized burgers.

If you’re not fond of creating your own, they also offer Designer Burgers such as Western Bacon Melt, Bleu Buffalo, Tokyo Pop!, Italian Stallion, The Sloppiest Joe, French Lick and BRGR of the Month, which was Bandido created by Rico Blanco himself.

My ‘D Explorer burger had a sesame bun, single 100% Angus beef patty, mozzarella cheese, pepperoni, pineapple slice, lettuce, and tomatoes.

We also ordered sides such as Chili Cheese Fries, Buffalo Wings, and Onion Rings and tried their best seller milkshakes: Blueberry, Choco Peanut, and Oreo Cookies ‘n Cream.

While waiting for our orders, we noticed the creative interior of the place. I admired their counter with the menus done in chalk-art. We were also amazed by the colorful doodles on the ceiling.

The sides came first. I was shocked with the onion rings which were really big! I didn’t enjoy it so much though since the breading was not that tasty (I wanted it to be a bit salty). The Buffalo wings, on the other hand, was really fabulous. The sauce was delicious and not so spicy which was blended so well with the dip. I was only a bit disappointed with the Chili Cheese Fries.

Then our customized burgers were served. The servings were bigger compared to the usual fast food burgers. Since I didn’t choose a sauce for my ‘D Explorer burger, I just put some mayonnaise which intensified its overall taste. The beef patty was not juicy and I just wish they’d put the pineapples fresh and not caramelized.

For the milkshakes, the flavors we ordered are the best sellers as per the crew we asked. Ranking the flavors; best one goes to the Choco Peanut with the choc-nut taste immediately upon the first sip, followed by the Oreo Cookies ‘n Cream and the Blueberry. I didn’t taste any flavor of the blueberry on my shake that’s why it went last on my list.

We were already full just by munching on the side dishes we ordered which resulted in taking home almost half of our burgers. Dining at The BRGR Project was really fun because you can design your preferred burger out of the hundred thousand possible combinations.

THE BRGR PROJECT

Facebook Page: https://www.facebook.com/thebrgrproject
38 Jupiter St., Bel-Air, Makati 550-1781
The Grand Towers, Vito Cruz (Pablo Ocampo) St., Manila 654-2479
122 Maginhawa, Teachers Village., QC 351-7474